Is Breakfast Making a Comeback in the Bed and Breakfast Industry?

When COVID-19 hit, many innkeepers faced unprecedented challenges in continuing their hallmark offering — the full-service breakfast. Social distancing and seating restrictions made it nearly impossible for many properties to safely serve guests in their dining rooms. As a result, the signature morning gatherings that defined the bed and breakfast experience — beautifully presented meals and lively conversation around the table — were temporarily lost.

Fortunately, those days are behind us, and breakfast is making a strong comeback! Guests are once again savoring the creative, locally inspired breakfasts that make staying at a B&B such a memorable experience. For many travelers, the morning meal is what sets a true inn apart from today’s more impersonal lodging options.

While vacation rentals and platforms like Airbnb have certainly reshaped the hospitality landscape, there remains a strong and growing niche for traditional bed and breakfasts. Travelers continue to seek authentic hospitality, personal connection, and that sense of place that only an innkeeper can provide.

For current or prospective inn owners, this renewed enthusiasm for the “breakfast” in bed and breakfast presents both opportunity and inspiration. Now is a great time to showcase creativity, reimagine the guest experience, and remind travelers why the B&B tradition endures.

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